Q1. This article outlines the Aesthetic Usability Effect. Aesthetic designs usually have conations of being easy to use and learn how to use whereas less aesthetic designs usually have conations of being hard to use and people don’t really bother diving into getting to understand the design because they have lost focus already. It argues that people perceive more aesthetic designs as easier to use and understand compared to less aesthetic designs. The article uses examples to back the base argument such as experiments, charts and facts this is easy for the reader to understand and absorb the knowledge. One example that this article uses is Nokia, they think this is a ‘pioneering example that the more aesthetic the design the easier it is to use.’ (Lidwell, Holden & Butler, 2003). Nokia was one of the companies to identify that cell phones weren’t just for a practical use they could be used for other things like texting and games this then lead the way to creating cell phones we see today with so many different wonderful features including: cameras, games, music, instagram…. On the other side of the argument they use VCR as a poor use of aesthetic design, the controls and times are very confusing for the user to understand and make it difficult to use and to remember how to use which is the key elements people look for in design. In web design it is key to make your reader/users engaged and wanting to stay on the screen because it isn’t just a page that has lots of wordy writing it has different colours, banners, pictures and is broken up into understandable chunks. Positive results with a design create positive reactions from people and negative results from a deisgn create negative reactions. This is why it is crucial to create a good first positive response from a design otherwise it isn’t going to succeed in being a popular and well-known design.
Q2. Three Examples:
This website is a warm and inviting place that grabs a user into understanding and wanting to understand more. Because they use a synced and aesthetically pleasing design. They use calming and warm colours that don’t attack all your senses at once, a nice peaceful font that make it easier to read than bold italic crazy fonts that take away from the actual purpose of the website. It’s links all have the same format to them so you don’t have to chop and change whenever you turn onto a new link, you know where you are and what website you’re on. This clearly demonstrates how the use of a good aesthetic design helps people instead of cripples people.
Instagram has become one of the most popular apps of this decade because it has an easy and aesthetic design. Instagrams design in synced and well understandable, it marks likes and comments in orange and has a blue and grey border. It connects people in a fun and very now way. I think the thing that attracts people most is how you can see what celebrities are doing whether you like Kylie Jenner or Jared Leto. It acts as such a good example of aesthetic design that connects people.
The iPhone is hands down the most popular phone of this decade. It has marked the coming of age of the tablet phones. This is because it has an aesthetic design, it is easily accessible and lets be honest it looks pretty cool as well which attracts people to it. It has opened the world up in so many different ways with its intricate and well-known design. You could look at any Mac product and know how to use it even in a basic form and know what brand it was from. It demonstrates such a worldwide example of how aesthetic design triumphs over any less aesthetic design whether the other designs have better elements, everyone wants to be on the iPhone trend.
Captovate.com.au,. (2013). The Aesthetic Usability Effect – it’s design magic!. Retrieved 1 November 2015, from http://www.captovate.com.au/blog/aesthetic-usability-effect-its-design-magic
Lidwell, W., Holden, K., & Butler, J. (2003). Universal principles of design. Gloucester, Mass.: Rockport.